What is Your Home Worth?

Check current market values for your home and view profiles of potential buyers.



OUR MARKETING STRATEGY IS ALL ABOUT MAKING IMPRESSIONS

WORLDWIDE. IT’S ABOUT CREATING GLOBAL CONNECTIONS AND
ESTABLISHING TRUE CONSUMER ENGAGEMENT.

It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. To create a true global impact that is primed to deliver 506 million impressions through innovative programs and deep relationships with iconic international brands, we have developed what we like to refer to as a “global halo.” Please use the tabs above to get a complete idea of how we can do this for you.

ONE LIFE Magazine

ONE Life Magazine combines high–end editorial — the art, homes, yachts, jets, fashion, and entertainment that define the South Florida lifestyle — with full page property advertisements of our most extraordinary listings. More than a magazine, it’s an experience.

Trends Magazine

Trends is our proprietary, comprehensive study of South Florida real estate market activity from Miami to Broward, including in–depth data analysis by neighborhood. Bro

Print Advertising

There are an array of options to consider for print advertising through the Sotheby’s International Realty Cooperative Advertising program, including impressive titles that provide targeted reach and vast global exposure. These titles include the Wall Street Journal, New York Times, International Herald Tribune, Sotheby’s At Auction, Country Life, and more.

ADDITIONAL MARKETING TOOLS

These are but a few samples of our print marketing. We have a talented in–house creative team to ensure the quality of every ad.

LEVERAGING THE DIGITAL PLATFORM

According to a 2009 NAR survey 90% of buyers utilize the internet to find their home. Therefore, it is essential to not only be on the Internet but to stand out as the source of information for those who seek unique homes that equal their lifestyle.

HERE’S A SAMPLE OF THE WEB EXPOSURE YOUR HOME WILL RECEIVE THE MOST ADVANCED REAL ESTATE SITE IN SOUTH FLORIDA

We’ve done the research. We’ve consulted the experts. We’ve spared no expense in our pursuit to ensure that your home has the best web exposure possible. Here’s just a sample of features:

  • Higher quality photos than even the MLS
  • Local info for each listing. Restaurants, schools, etc.
  • Market stats (coming soon)
  • Better user experience
  • Individual statistics tracked for each homeseller
  • Instant notification of price changes and new listings
  • Optimized for the iPad and mobile devices
  • More Community info
  • Comparable sold listings
  • Engaging Area Videos

Your own Property Website

Want your property to really make an impression? We can create websites for each individual property, utilizing high-quality photography and excellent design to show off your home. Bragging rights included.

Top Search Engine Placement

We work diligently to make sure our site is placed in the top results for the most prominent search terms regarding South Florida luxury real estate. Our visibility is organic, not the paid banners that people skip over.

Social Media Exposure

Our social media outlets are buzzing with activity. Whether it’s South Florida’s top realtors coming together on our YouTube channel, or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more.

Worldwide Syndication

Properties listed at $1.5M (USD) and above qualify to participate in our exclusive Global Distribution program. This option is automatically offered to you during your brochure creation process on our Product Studio. If you choose to participate, you can select from the five options available — full global distribution, international only, U.S. distribution only, U.S. east distribution or U.S. west. Each one of these options also includes distribution to select Auction House locations around the world where 2 brochures will be automatically sent for inclusion into specially designed brochure racks.

ADDITIONAL WEB MARKETING TOOLS

Many of our tools are built specifically to make our associates better equipped and more efficient than the competition. Spend some time with one of them and you’ll see just what we’re talking about. We are constantly pushing to innovate. Our team is working to add new features and tools as you read this. All of these features, combined with the power of the ONE Sotheby’s International Realty brand, take our real estate marketing to the next level.

MAKE YOUR HOME MOBILE

ONE Sotheby’s International Realty has been commited to leading the charge into the fastest growing platform to market your home. Our app remains the only local iPad app in South Florida. We invite you to try it for yourself and see huge advantage this gives our clients and associates.

mobile

Your home will be available on more devices. Period.

In addition to our iPad app, our website is optimized to work on all tablets. If you are visiting our site on a smart phone youe will see a site specificly made for your device. Our technology guarantees that not matter what a potential buyer is using they will be able to receive the same experience that they would get sitting at their laptop.

ipad

The Only iPad App

With 50% of all searches being done on a mobile device, handing out MLS sheets seems absolutely archaic. ONE Sotheby’s International Realty has the only iPad viewing application in South Florida. Don’t have an iPad? no problem, our associates will be happy to equip you with one for your touring notes while looking at property. You will love the view!

Download our ipad app here

iphone

Mobile App Site

When you visit our site on your phone it automatically detects what kind of phone you are using and serves you a site specifically designed just for your phone. This is not a shrunken version of our main site but a site the utilizes the features of you phone. Use your phones GPS to get driving directions to your home, push to call an associate, and so much more.

qr-code

QR Code integration

We are proud to employ QR or Quick Response Codes on many of our advertising vehicles. QR codes will direct interested parties to a specific mobile friendly website to gather more information about the property being promoted allowing our ads to generate realtime response for our associates and clients.

gps

GPS Search

Ever visit a neighborhood and wonder, “What kind of homes are for sale here?” With your our mobile apps all it takes is the click of a button to answer that exact question. It’s really that easy.

This tool allows our clients to explore different neighborhoods while still staying in touch with available homes for sale at all times.

mobile-app

GPS Search

Ever visit a neighborhood and wonder, “What kind of homes are for sale here?” With your our mobile apps all it takes is the click of a button to answer that exact question. It’s really that easy.

This tool allows our clients to explore different neighborhoods while still staying in touch with available homes for sale at all times.

MOBILE IS ONLY GETTING BIGGER

This is evolving technology whose impact will continue on how homes are sold. We have especially seen its influence grow in global real estate markets.

EXTENSIVE GLOBAL ACCESS

Nearly 60% of real–estate sales in the Greater Miami area last year were to overseas buyers.

The figure jumps to 90% for sales of newly–built condos. At ONE Sotheby’s International Realty, we don’t believe in sitting back and waiting for buyers to find us. We believe in action — actively seeking the right clients for our listings.

Extensive global access
MIAMI WEEK

2010 and 2011 marked the start of ONE Sotheby’s International Realty’s global expansion. During the past two years, we have taken “We speak their language” to a whole new level. We have coordinated numerous international events to promote our exclusive developments and portfolio of luxury properties. During these aptly-named “Miami Weeks” agents from the company traveled around the globe to meet and greet other Sotheby’s affiliates. They coordinated trainings and seminars providing updates about the Miami market, they hosted special cocktail events and most importantly met one-on-one with pre-qualified clients interested in buying in Miami. The results? A continuous flow of referrals from our international affiliate offices.

Brazil
Brazil

With Miami currently serving as a very strong market for Brazilians, agents from ONE Sotheby’s International Realty in Miami decided to travel a week to Sao Paulo to meet with prospective clients. Miami has buyers from all over world, however, since the second quarter of 2010 the Brazil market has become one of the strongest in South Florida. The cost of living is increasing in Brazil, making Miami a very attractive market. To take best advantage of this opportunity, a group of ONE Sotheby’s International Realty agents coordinated a trip to Sao Paulo (June 13th to the 17th, 2011), which was sponsored by several Miami real estate developers. The agents spent the first day training the Brasil, Sao Paulo SIR team on the Miami market and how the real estate process works, then had approximately 50 back to back client meetings the remainder of the week. As a result of the success, ONE Sotheby’s International Realty also coordinated similar events in Argentina and Peru.

Argentina and Peru

Argentina & Peru

Since “Miami Week” in Brazil was such a success we decided to implement the same model in Argentina and Peru. In the fall of 2011 agents from ONE Sotheby’s International Realty traveled to Buenos Aires and Lima to host “Miami Week.” During the five-day events, agents hosted a press conference in each city where they were interviewed about the recent trends in the Miami marketplace. Reporters featured cover stories in La Nacion, La Gestion and El Commercio about the international demand in Miami particularly from South American countries. The agents had the opportunity to meet with local real estate associates and potential clients to present various properties.

Hong Kong
Hong Kong

The Hong Kong Sotheby’s International Realty affiliate opened it doors in October 2010 and agents from ONE Sotheby’s International Realty were there to celebrate the inauguration. During that same week, the Sotheby’s Auction House hosted their annual Autumn Sales Preview & Exhibition in the Hong Kong Convention Centre. Agents from ONE Sotheby’s in Miami, not only had the opportunity to attend the local affiliate’s grand opening event, but they were also able to participate and exhibit their properties in a Sotheby’s booth during the Auction House events that attracted more than 20,000 local visitors.

Give Your Home a Global Exposure

Video Spotlight


ONE Southeby’s Spotlight on South Florida